From $100M-revenue tech innovators, to major movie studios and A-list stars, to tourist-destination regions, to international NGOs and cause campaigns, to luxury brands and events, to cybersecurity firms, to national governments, there are 5 ways we deliver an advantage, whether the goal is a successful launch, well-deserved fame, or a path out of crisis:
1. We know how journalists think. They're busy, overwhelmed, and judged by increasingly-demanding click metrics. They need a story, and they need it fast. But what they don’t need is a generic press release or obvious spin. That’s why we treat journalists as respected colleagues with a tough job to do. Media outlets need hooks, angles, ideas, and trends. And we know how to craft compelling content that will make their reporting shine. Journalists thank us all the time.
2. No outlet is looking for boring. And we don't do boring. But if they're seeking to dish dirt, we know how to navigate back to the high road, creating new opportunities to elevate the conversation, display your best self in action, and burnish your brand. In short, we bring the better story.
3. We’re an exclusive firm with only platinum-level talent. Unfortunately, an industry-wide practice is to close the deal with the most senior PR executives, and then attempt to execute the plan with the most junior associates. We will never do this to you. Because we don’t have any junior-level associates. No bait-and-switch, ever. You will only work with our highly-experienced professionals.
4. We’ve built up personal relationships with the world’s most prominent journalists, over decades. In most cases, the reporters, editors, and producers we pitch have already heard from us, and have already run stories for our clients, several times. They’re happy to see our name pop up in their inbox because they know that means they’re going to get something good.
5. Not every client is a match for what we do. If we don't believe we can succeed for you, we'll be happy to share recommendations for other agencies that might be a better fit.
1. We know how journalists think. They're busy, overwhelmed, and judged by increasingly-demanding click metrics. They need a story, and they need it fast. But what they don’t need is a generic press release or obvious spin. That’s why we treat journalists as respected colleagues with a tough job to do. Media outlets need hooks, angles, ideas, and trends. And we know how to craft compelling content that will make their reporting shine. Journalists thank us all the time.
2. No outlet is looking for boring. And we don't do boring. But if they're seeking to dish dirt, we know how to navigate back to the high road, creating new opportunities to elevate the conversation, display your best self in action, and burnish your brand. In short, we bring the better story.
3. We’re an exclusive firm with only platinum-level talent. Unfortunately, an industry-wide practice is to close the deal with the most senior PR executives, and then attempt to execute the plan with the most junior associates. We will never do this to you. Because we don’t have any junior-level associates. No bait-and-switch, ever. You will only work with our highly-experienced professionals.
4. We’ve built up personal relationships with the world’s most prominent journalists, over decades. In most cases, the reporters, editors, and producers we pitch have already heard from us, and have already run stories for our clients, several times. They’re happy to see our name pop up in their inbox because they know that means they’re going to get something good.
5. Not every client is a match for what we do. If we don't believe we can succeed for you, we'll be happy to share recommendations for other agencies that might be a better fit.
We've placed thousands of
articles, interviews, and opinion pieces
in the world's most influential media.
Now it's your turn to shine.
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